We covered this a couple years back when the winning design for the new stations was revealed.
It is the "big lie" described by Adolph in Mein Kampf. It is to tell a lie that is so big that anybody who hears it decides that no one who was sane would attempt to tell such a whopper and therefore conclude there must be some truth to it. You apply a little social pressure by telling people it is the "consensus" and they will believe nearly anything.
The new stations are only practical on stilts because otherwise they will be buried with a few short years by the ever mounting ice pack.
Something useful you might be able to glean from their research in the article is the color scheme, derived from situational testing and feedback to be the most soothing range for long term inhabitation. I have a good idea how to paint my next shelter inside. I always wondered about that blue because I had read it was depressing but I think it is more relaxing than anything else.