Murdoch's Newspeak factory brags openly that they have successfully colonized the minds of their viewers and know more about their "opinions" than they do - because they put them there.
Here the concern was not with reporting about anything from the real world, rather putting a false memory into the human brain which would be mistaken for reality.
"The subtext is made subconscious. At no time does the mark know he is receiving an implanted idea. The strength of the method comes from it's secrecy in application."
- Hunter S. Thompson