Instead of their stupid "subscription model," all they had to do was to set 3D Studio's price to around $250 or similar and make it more attractive to buy a legal copy than bootleg it. I would have been first in line.
Instead they decided to keep it a couple thousand and go bankrupt trying to rent it. These companies couldn't succeed despite being given a license to print money. Anybody could have made a profit off 3D Studio by simply lowering the price tag on it. The morons are headed for insolvency if they keep it up.
I am amazed when non-technical people take over companies founded on tech and they cannot even hold the line for a few months just keeping the core business alive. Apple really needs to get a decent CEO to lead it, the current one is like Ballmer's doppleganger.